As some of you know, I started out as a contractor, facing the same exciting but challenging experiences most of you have contended with. I found that, as contractors, we were often left to fend for ourselves, so I founded Parasol, a company which would offer that much needed support to hard-working contractors.
15 years later and we’re still going strong! We also acquired ClearSky Contractor Accounting in 2007, to further support contractors who want to set up their own limited company.
It’s been great watching the two companies grow and develop, with Lance being our trusted brand mascot for the last few years.
However, this year we decided it was time for a change. Parasol and ClearSky Contractor Accounting have grown up a lot, so we knew a brand refresh was needed.
Firstly, we wanted to bring Parasol and ClearSky Contractor Accounting closer together. You may notice unique details each brand has, such as the colour washes, which keeps them linked, but gives them individuality. Don’t worry, even though the two brands have been brought together, we still offer the best advice to contractors, whether you’re looking for umbrella or limited.
We also spoke to you, and found that even though jobs, locations and colleagues change, we have always been there to support you, and that’s why our brand promise is to be with you all the way!
The overall look is completely different to what we used to have; we have retired our brand mascot (sorry Lance) and introduced our new little helpers to visualise how we support our contractors and recruiters. You will notice our little helpers on our new websites, and they will also feature on other marketing assets. Our colours have also had an overhaul, with an eye-catching new colour palette and gradients that will make us stand out.
Enjoy and I look forward to the next 15 years!