Business success 'relies on commitment to quality'

Posted on 5 November 2008

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The long-term success of small businesses relies upon supplying customers with products and services of the quality they expect, it has been suggested.

George Derbyshire, chief executive of the National Federation of Enterprise Agencies (NFEA), notes that high service levels should not be jeopardised for any reason, adding that firms which fail to meet consumer expectations do so at their peril.

Citing the latest profit report from the Royal Mail as an example, he also said that "careful cost control is a good business discipline, especially in today’s conditions, as is the highest levels of business efficiency."

Despite a fall in mail volumes, the group's operating profit more than doubled from £86 million to £177 million in the first half of the 2008-09 financial year, compared to the same period the previous year.

This is said to have been achieved by raising customer service levels, as demonstrated by figures indicating the majority of mail targets were met for the year.

Category: General News

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